Lotus Spare Parts

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Tue, 03/19/2013 - 14:21 -- eryq

Challenge

Esprit Engineering is a small mechanical workshop in Wiltshire which specialises in the repair and servicing of Lotus cars. It supplies parts for the repair of Lotus cars and where these parts are no longer mass produced Esprit Engineering gets them manufactured.

It is important that the manufactured goods find their way to market as soon as possible after fabrication in order to reduce capital tied up in them.

Solution

STW implemented their ground breaking Blueprint SEO product on a portal website at www.lotus-spare-parts.co.uk .

Blueprint is an advanced, standalone, SEO solution that increases the opportunities for websites to rank well in search engines, by targeting ‘long tail' keyword phrases. This gives a site the opportunity to be found for thousands of targeted keyword phrases, rather than just a handful of highly competitive ones.

This approach will ensure that Geoff's potential clients will find him in the forest of other parts manufacturers.

Outcome

www.lotus-spare-parts.co.uk was launched in December of 2012. We are currently pursuing link building activity to ensure that Google indexes the site to it's maximum capacity which will lead to the visitor numbers expanding in the new year.